The economy at the moment is going pretty slow, which means there is a lot of leverage for the buying customers. From mortgages to car loans and gym memberships, there are bargains happening everywhere. The mortgage brokers have cut down their commission by about 1% to 2%. With the recession, they are charging merely 0.75% on an average. There are negotiations happening on the utilities as well. People are looking for bargains in the wireless, internet and cable communication industry as well. This became clear to me when I looked at the teeth whitening industry, without any real reasons discounted products started to show up. The reason was the best before date on these products, a small dipp in the market made prices go down alot just to adjust the store to the real world. Thanks to tb guiden (site tandblekning) for the scope.
With the thriving competition around, the companies are willing to walk the extra mile to retain consumers.